Backcountry reveals plans for 2 brick and mortar shops

Image credit: Backcountry

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Looking to shop at Backcountry with advice from gearheads? Soon you can do this in person.

Backcountry, the online equipment and clothing retailer Founded in 1996 in Utah, the company will be opening personal stores this spring. The brand wants to be opened two stationary locations in 2021: one in Park City, Utah, and one in Boulder, Colorado.

The first new location is scheduled to open in May. According to Backcountry, businesses will be focused on delivering personal customer service, unforgettable experiences, and building the backcountry community across the country.

“Backcountry has always tried to connect people with their passions through the best equipment and expertise we have to offer,” said Melanie Cox, CEO of Backcountry, in a press release. “With our retail locations, we want our customers to have the equipment, knowledge, and confidence they need to get outside.”

Backcountry’s online shopping experience is based on the “personalized, expert-driven customer service” known as gearheads. This, the brand says, will be an integral part of the way Backcountry runs its personal retail stores as well.

“At each new retail location, customers can now meet with a backcountry gearhead for personal, concierge-like outdoor advice,” the brand told GearJunkie.

The announcement of entering the retail business space is possibly the biggest news for the company since its inception own exclusive brand line.

Backcountry retail stores

Backcountry retail locations 2021Image credit: Backcountry

Backcountry plans to open its brick and mortar stores with an integrated online / offline retail model. Customers can use it to browse products from stores and the website at the same time. If an item is not available in the store, customers can order online – and vice versa.

In addition, Backcountry offers free 2-day delivery to all parts of the country for orders of $ 50 or more. Selected retail locations can also deliver on the same day. Backcountry currently has a store in addition to its fulfillment center in Salt Lake City.

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