Jake Burton Carpenter was a legend at home, in the workshop, and on the mountain. Now the Mine77 collection from his eponymous brand pays homage to a massive drop of winter gear.
Allegedly, Timi Carpenter has big boots to fill. His father, Jake Burton Carpenter, who died Burton was founded in 1977 on November 20, 2019. The late legend brought snowboards out of a Vermont barn, fueled demand by petitioning ski resorts to allow snowboarders to ride their lifts, and built Burton to be the largest snowboard brand of all time.
As well as being a smart businessman, Jake Burton was a passionate innovator. From taking over P-Tex and metal edging from ski makers to hitting highbacks on bindings, his inventions and improvements to existing equipment have changed the course of snowboarding forever over the year Sports short story.
And this latest collection that hits the market today embodies that relentless creativity and talent for product design.
Burton’s Mine 77: what is it?
In 2018, Jake started after battling cancer and stepping down from daily chores Mine77, a small experimental line under the massive Burton umbrella. In an interview with longtime Burton rider Jack Mitrani, Jake introduced Mine77 to the world.
“Product development is in my blood,” he said. “I love being obsessed with every detail, optimizing, testing, and constantly improving. I can’t stop thinking about it. This collection is my creative starting point. “
Mine77 admittedly polarized from the start: Products were experimental and occasionally fashionable. The quality was also top notch and the prices reflected that. “I’m not trying to please anyone but the driver,” admitted Burton. “It was really hard getting people to snowboard and it feels a little bit the same.”
Despite the ready-to-use creative direction or perhaps because of it, Mine77 has had a quiet success. Burton loyalists look forward to seasonal product losses, as is more common in the sneakerhead or streetwear culture. And the equipment often sells out quickly.
Mine77 Deep Winter Drop
Last week we had the chance to take a quick look at that Mine77 Deep winter drop – the fruits of Timi Carpenter and the work of his team.
It includes a JBC Cruise snowboard, outerwear, underwear, three-piece touring poles, carbon approach skis, and even moccasins. While we were impressed by every piece of gear, we were blown away by the overall cohesion of the collection.
A slightly modified version of Burton’s popular Skeleton Key model, the JBC cruise The Mine77 rabbit hole alone ($ 800) is worth a trip.
The Mine77 team prepared the directional all-mountain board for both hardpack and powder, thanks to a ribbed nose that tapers to an agile, arched waist. It has a balanced flex: soft enough to be playful but stiff enough to edge quickly and reliably.
“It’s just right for the all-mountain ripper,” commented one tester. “Great on ice, chunder and still playful enough for side hits.” He recommended the board for intermediate to advanced riders who “carve quickly and jump off things”.
Aside from the impressive performance, the retro cover sheet is a hot topic: the graphics are from Burton’s ’89 Cruise.
3L GORE-TEX Topo Jacket and Cargo Riding Pant
As we would expect from Burton’s premium outerwear, the construction, fit and performance are the 3L GORE-TEX Topo jacket ($ 600) are the best in the jacket class.
The jacket is made of confusing, stretchy yet waterproof and breathable GORE-TEX topo material that radically improves freedom of movement and comfort. The testers were impressed by the functional details. A variety of pockets, mesh-lined zippers, and a powder skirt add comfort no matter the conditions or destination.
However, our favorite aspect of the jacket was the photo of Jake slitting open a curve digitally printed on the back. Shred nerds will be thrilled to see Jake taking an ’89 cruise in the picture.
It’s paired with that 3L GORE-TEX cargo breeches ($ 500) – comfortable, lightweight baggy pants with close-up vents and lots of pockets. This show-stop kit earned our testers several compliments on the lift line.
Burton originally designed the 3-in-1 first layer shirt ($ 100) for powder, but it turns out it works pretty well even in a pandemic. The built-in balaclava and face mask allow you to stay warm, adhere to resort safety guidelines, and protect yourself and others in the lift line.
If you’re rocking Anon’s magnetic glasses – we recommend the M4 – the balaclava is compatible with Burton’s MFI system. The MFI has removable magnets that close the dreaded gap between mask and protective goggles.
The stretchy, medium-weight layer is comfortable, although it may be heavier on warmer tours.
The corresponding First layer pant ($ 90) eschews the skin-tight formula of so many base layers and instead has a loose, comfortable fit that feels and looks great on the mound. The pants also have zip pockets – a welcome feature if you’re rocking them out during the apres.
Do you remember the kicks that kid wore in “Ice Age”? Imagine this, but thanks to a Sherpa fleece lining and a special rubber sole, it is warmer and more grippy. Of all the Mine77 devices we tested, the Winter power ($ 250) is high on our wish list. These moccasins are phenomenal for early morning trips to the trailhead or tailgate after a day of chopping up.
New Mine77 collaborations
Mine77 x Black Diamond compressor rods
Poles are usually not a fashion statement, but Timi Carpenter and Co. made them Black Diamond Compactors ($ 150) A cantaloupe ombre color scheme that your touring partners can use to take a double shot. The three-piece collapsible design is a great choice for both splitboarders and drifters.
Mine77 x Drift Approach Skeez
For backcountry travelers who can’t afford a break up, have a valuable sturdy powder board, or are students of the pow surf revolution, there’s an option that trumps snowshoes: Drift Approach Skeez ($ 500).
The Skeez are 6.75 inches wide by 35 inches long and have bases with permanent nylon skin. This means faster climbing than snowshoes and faster transitions than splitboards. They are complete with two heel supports, a foldable heel cup and locking straps.
Most importantly, the Carbon Skeez are lighter than similar systems. They are only 5 pounds for the pair, which is evident on the package but is still manageable.
For the sake of transparency, we didn’t have enough snow cover in Utah to test these Skeez in bottomless powder. But they seem to be an efficient and floating option compared to snowshoes.
All in all, Burton fans will be delighted with Jake’s initials for this Drift x Mine77 collaboration.
Blotto Mine Surf
We didn’t get our hands on one of these Blotto Mine Surfs ($ 1,000) – limited editions of Burton’s popular backseat Driver Pow Surfer – but few will. Timi Carpenter worked with a photographer and painter to produce only 18 hand-painted limited edition panels.
“Dean Blotto Gray, the photographer, handpainted 18 wooden planks about the size of the backseat driver,” said Carpenter. “It was very special because he actually came to our house and painted them all in our garage. [It] It was really cool to see his process and give my feedback. “
But good luck grabbing a Mine Surf – we wouldn’t be surprised if they were already sold out.
Timi Carpenter: The new creative head of Mine77
Timi Carpenter has been the face of Mine77 since it started in 2018. He closely watched his father’s creative process over the years to help develop products. In 2020, Carpenter took on the role of creative director.
“My father was super detail-oriented – everything had to serve a purpose, he didn’t just make a product to make a product. He wanted to push the boundaries in developing a product, ”said Carpenter. “Even though I have my own ideas, I always try to take a step back and see things through his lens.”
While Carpenter obviously doesn’t have his father’s decades of experience, he’s actively using the snowboarding world to get feedback on his designs. He cites Burton team riders as business critical to product development.
Part of the beauty of Mine77, according to Carpenter, is that it’s as nimble as a small brand and yet has the resources of a big brand. “We have a close-knit team,” he said. “We can communicate super fast and turn a product around in 8 months.” That agility with the ability to experiment with new materials “is the best of both worlds,” Carpenter said.
Mine77: A look back and ahead
When asked about his dreams for the future of Mine77, Timi Carpenter said, “My greatest hope would be to innovate and provide new technologies and new products for snowboarding that will revolutionize it and help bring people to it. [To help] The layman, help the professional, have a better experience. “
It’s not hard to point out that Carpenter’s goals are in line with those of his father’s. Nor can it be said that Burton’s influence is ubiquitous in Mine77, like the touching tributes the team added after Jake’s death. On the JBC Cruise is the fallback graphic and the small stains in the outerwear that read “In memory of Jake Burton Carpenter”.
Maybe they passed the torch, and for a moment we see the father and son’s fingerprints flicker in the same flames. And maybe Timi Carpenter doesn’t have any big boots to fill at all. Maybe he’s honoring the man who went before him while setting up his own bootpack.
Regardless, the future looks promising for Mine77 and we will be excited about the next drop with you.
See Mine77 in Burton