Co-op studios: REI takes center stage with a new production company for films and podcasts

From “The Trees Remember;” Photo courtesy REI Co-op Studios

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REI’s new entertainment branch will prioritize content and media from “historically underrepresented groups”.

REI Co-op announced today that it will introduce an in-house content arm for the production of films, podcasts and editorial programming. The cooperative already produces a quarterly magazine, Storytelling podcastand tons of videos with instructions.

With the debut of Co-op Studios, the outdoor retail giant officially continues its business interests in the world of multimedia entertainment.

“Nature is for everyone, and content is a powerful and relevant way to bring that belief to our members and new audiences,” said Paolo Mottola, REI director of content and media.

“We support projects that examine this idea from different perspectives, formats and, above all, from different voices. Our plan is to share and nurture stories that promote awareness, inspiration and celebrate the different ways communities spend time outdoors. “

At the start of the Co-op Studios, REI announced the upcoming short film series: “The trees remember, “A fiction trilogy by filmmaker Angela Tucker that highlights black women who” grow and thrive in the open. “

The trees rememberFrom “The Trees Remember;” Photo courtesy REI Co-op Studios

Co-op studios: new faces, voices for nature

According to REI, Co-op Studios’ mission is to do more than just produce new content. It aims to expand stories by and about groups that have historically been overlooked.

“The studio will prioritize storytelling by people and communities who are black, indigenous, colored (BIPOC), LGBTQ, women and other historically underrepresented groups,” the cooperative said in a press release.

REI also noted that it will use media to highlight environmental issues such as climate change and the human impact. In addition to “The Trees Remember”, the Co-op Studios have taken note of a few other upcoming projects to introduce the brand.

  • A foodie digital show hosted by James Beard’s award-winning chef Maria Hines. In it she explores the interface between nutritious food, outdoor sports and the environment.
  • New episodes of the YouTube series “Miranda In the Wild, “In which cooperative worker and backpacker Miranda Webster shares humorous outdoor knowledge.
  • A new podcast called “Hello Nature” in which Misha Euceph explores the experience of national parks through the eyes of a Pakistani American.

Co-op Studios debuted as a co-producer last year “The dark chasm, “A feature film based on the Robert Pyle novel” Where Bigfoot Walks: Crossing the Dark Divide “.

In 2019, the cooperative relaunched its internal journal as a quarterly editorial print magazine that focused on advocacy, storytelling and outdoor products. With a subscriber base of 20 million members, it immediately became one of the largest outdoor media publishers in the United States

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Photo credit: VDB Photos

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