“Expensive Opponents”: A model’s popularity for uniting the outside and sportswear industries

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Think what would happen if GORE-TEX, The North Face, Swix, Norrona and countless other brands put their heads together.

“Dear competitors in the sportswear industry,” began Kari Traa. “Why don’t we steal each other’s secrets?” Curious where this is going? We also.

From reusing your own wool waste to learning how to make compostable packaging, Kari Traa goes to great lengths to become more sustainable as an outdoor brand. But that’s just the tip of the iceberg.

As Traa argues, you won’t be able to achieve the ultimate level of sustainability in the larger industry if brands don’t team up – share their processes, their innovations, their secrets. Learn how to reuse materials and incorporate each other’s technologies.

Cut to a setting where Traa cuts up fabric from retired clothing and sews six or seven different brands together into a redesigned base layer.

“To be honest, we find the road to sustainability pretty bumpy. We have so many questions and not enough answers, ”Kari Traa teased in the film description.

“In order to become more sustainable, we need to acquire adequate know-how and learn from others in the industry. Because when it comes to sustainability, we should certainly be less like competitors and more like partners. “

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Mary Murphy

From Mary Murphy

Mary is based in GearJunkie’s Denver, CO office. She has degrees in English and Journalism and has been writing professionally for over four years. Her outdoor interests range from running to sport climbing, from landscape photography to pack paddleboarding. If she’s not writing, you can most likely find her on top of a fourteen or at a local bakery.

Topics: clothing, winter, women

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