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Large sneaker, small footprint: Adidas, Allbirds Collab on the shoe with the lowest carbon emissions

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The FUTURECRAFT.FOOTPRINT has the lowest environmental impact in terms of carbon emissions in the shoe ranges of both brands.

After a twelve month collaboration, competing brands adidas and Allbirds today revealed what they are seeing the future of sustainable shoe design. The FUTURECRAFT.FOOTPRINT, a limited edition proof-of-concept shoe, produces an estimated 2.94 kg of carbon per pair.

These are the first shoes from both brands with a CO2 footprint of less than 3 kg and less than half of the comparatively constructed adidas RC3 (7.86 kg).

“Last year, our two teams worked together to develop a shoe that is as close as possible to CO2 emissions. The results are an exciting step forward and hopefully an example for others, ”said Tim Brown, CEO of Allbirds.

adidas Allbirds FUTURECRAFT.FOOTPRINT

“Our partnership with Allbirds is a beacon of what can happen when competing brands in the same industry see opportunities to co-create designs,” added Brian Grevy, adidas board member.

“By working together and providing one another with open access to knowledge and resources – such as Allbird’s knowledge of carbon calculation and natural materials expertise, and adidas’ shoe manufacturing and performance capabilities – this is a call to action for other brands and companies a milestone in the sports industry that has achieved CO2 neutrality. “

The FUTURECRAFT.FOOTPRINT goes live today and the first 100 pairs will be raffled off adidasCreators Club Members. The shoe will then hit the market closer to winter with a limited run of 10,000 pairs ahead of the spring launch.

adidas x Allbirds FUTURECRAFT.FOOTPRINT

adidas-allbirds-futurecraft.footprint-details

The original idea, according to the brands, was to develop a shoe without CO2 emissions. And that remains the goal. However, in a presentation, representatives from both companies recognized that their collaboration represents a major step forward (pun intended) in terms of sustainable processes.

And these processes, according to the brands, extend over every step of the way – from manufacture to packaging, transport, use and end of life. For each of these steps, Allbirds and adidas estimated the carbon impact and looked for ways to further reduce emissions.

To see exactly how they calculated the carbon impact of each step, go Here.

Here are the components that make the FUTURECRAFT.FOOTPRINT the shoe with the brand’s lowest CO2 emissions:

adidas x Allbirds FUTURECRAFT.FOOTPRINT

  • Outsole: 10% natural rubber
  • Midsole: 18% bio-based sugar cane
  • Upper, higher: 30% TENCEL (eucalyptus tree fiber) and 70% recycled polyester
  • Coating: 100% recycled polyester
  • Sock lining, tongue: 28% bio-based sugar cane
  • Laces: 100% recycled polyester

Even the packaging has been redesigned, with the standard rectangular box giving way to a conical packaging with less air space. Transport too; The brands switched their ocean freight to biofuel (recycled cooking oil) instead of conventional gasoline.

You can register to win one of the first 100 pairs that adidas is giving away Here. Stay tuned for the first pre-launch later this year and sign up for updates through Allbirds Here.

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