Photo courtesy of the U.S. Patent Office
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We spoke to a patent expert to turn YETI’s latest innovation concept on its head.
All the great vacuum-insulated players are switching from sips to dinner, building on technology that transforms hydration to improve the outdoor dining experience. Water flask and Klean Kanteen Both have launched Camp kitchen items of various sizes and shapes this year. And Stanley has been with us for years.
But that leaves a very large – and hungry – elephant in the room: YETI. That could change soon as GearJunkie received a patent application from the Austin, Texas-based cooler maker that appears to show YETIs Concept for an isolated food jar.
Where the designs of other brands focus on nesting shapes and heat storage, YETI offersContainer and lid”Contains an adjustable vent that can be activated manually or automatically when pressure builds up in the container.
And that’s not the best part; This big pitcher could actually be smaller YETI Container. So, in theory, you could cook multiple meals, slide them into the insulated vent jar, and be on your way.
Patent Peek: YETI Food Jug
Primarily insulated container with ventilated lid (left) and lower handle (right); Photo courtesy of the U.S. Patent Office
We reached out to a patent expert to understand how the YETI “Container and Lid” could work and how it could be used:
YETI introduces a new tank with two interesting parts: a vent and a variety of internal tanks that fit into the primary tank. This will likely be a pitcher.
First, the venting system enables the air pressure in the storage area to be manually or automatically equalized with the ambient air pressure when a predetermined air pressure is reached in the container. You turn the knob and it clicks into various detents with haptic or audible feedback so that the user knows that the vent is in place.
Second, YETI shows inner containers of different sizes for food, liquids, [etc.] that can fit in the container to keep them cold or hot. These containers can be mixed and matched depending on what you bring with you.
Basically, think of a large, insulated pitcher – up to 120 ounces – with an adjustable vent lid. Users can click this vent closed, open, or “auto” which allows the vessel to vent as pressure builds in the canister. This can be very helpful if, for example, you have a hot soup in a cold campsite. A vent cap can prevent an explosive mishap from building up.
According to the patent, this container could also be 24.2 ounces in size. However, when scaled to 120 ounces, the jug could hold smaller insulated vessels of various sizes. Again our patent expert:
It looks like [YETI is] These three inner containers are available in three sizes – small, medium, large – and can be interchangeable and can be easily stacked in the container. Soups, vegetables and meat can be separated and maintain a desired temperature for a long time.
Small, medium and large vessels fit in the primary container. Photo courtesy of the U.S. Patent Office
The patent also cites the use of a magnetic lid – as with YETI large rambler pitcher – which according to the patent application “can be magnetically attracted by the vent plug”.
And one last note: As with most new product offerings YETI seems to have developed another “practical” function – a secondary handle. The design sketches show a handle on the bottom of the jug, presumably to make it easier to twist off the lid.
GearJunkie held out his hand YETI regarding the patent application, but the brand said there is no comment at this point.
Support with patent research by WheelBased.com. Check out some of these patents and more for deeper dives.