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REI is making increased efforts to work internally, with its partner brands and with its consumers to improve its sustainability goals.
Today REI announced new Product Impact Standards that includes an overview of new expectations for how its more than 1,000 brand partners “fight climate change and promote justice in the industry”.
The REI standards introduced in 2018 were unique to retailers. With this Update to its standardsREI hopes to be able to address additional areas of impact.
“REI is only one company, but by working with our partners across the industry, we can have a much broader impact,” said Chris Speyer, REI vice president of products.
REI Impact Standards Version 2.0
Here are some new expectations that REI standards will meet:
- Reducing the carbon footprint with requirements to measure the annual carbon footprint and reduce emissions. As part of this initiative, REI plans to halve its carbon footprint by 2030.
- REI will actively look for brands that wear preferred attributesThird-party certifications that the cooperative looks for when deciding to partner with a brand. These attributes include certifications such as Climate Neutral, Bluesign and Fair Trade. REI is changing its expectations and may require brands to hold one or more of these certifications.
- Including marketing practices and considering the need for stronger BIPOC representation in retail marketing. This means different representation in terms of race, age, gender identity and expression, height and disability. To that end, REI expects guidelines from its brand partners to meet this point by the end of 2021.
- Inclusion of cultural or appropriate culturally inspired designs. REI will ensure that various artists, designers and their communities of origin are properly recognized and compensated for their work.
- By 2023, REI hopes that all ski waxes and gear, backpacks, sleeping bags and clothing treatments will be free of long-chain and short-chain polyfluoroalkyl substances (PFAS).
All of REI’s new expectations in the new sustainability standards document are ongoing projects, with the exception of removing PFAS from its products and taking diversity and representation into account.
According to the retailer Original product standardsREI plans to reduce its carbon footprint by more than half by 2030. By 2030, REI wants all products on the shelves to have a preferred attribute.
You can read more about the new standards Here.
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From Mary Murphy
Mary is based in GearJunkie’s Denver, CO office. Her outdoor interests range from climbing to landscape photography to pack paddleboarding. If she’s not writing, you can most likely find her on top of a fourteen or at a local bakery.