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Lifestyle audio brand Skullcandy has partnered with a number of athletes to address issues such as social barriers, mental health, and climate change.
Skullcandy works with 14-year-old freeskier and climate change activist Kai Jones as part of his “Sound without borders” campaign.
And it’s not just Kai Jones. He is one of 20 multidimensional athletes, Musician and visual artist Skullcandy has come together to create positive change.
The year-long integrated initiative will be to put each member and their passions, craft and community engagement in the spotlight. In addition to Skullcandy’s Music With a Mission program, content is also being created to be supported Climatic areas and mental health advocacy.
“We were deeply affected by what happened in 2020, and as a brand, Skullcandy felt compelled to use our platform and resources to drive positive change,” said Jessica Klodnicki, Head of Marketing at Skullcandy.
“Sound Without Boundaries is our way of illuminating people who support the causes that resonate [with our consumers]. ”
Meet the Skullcandy ‘Boundary Breakers’
- Kai Jones – Freeskier, climate change activist
- Briana King – Skateboarder, community organizer, LGBTQ + activist
- Anna Gasser – Big air snowboarder, Olympic athlete
- Desiree Melancon – Snowboarder, photographer and artist
- Zeb Powell – Snowboarder, first black athlete to win gold Winter X games
- Vasu Sojitra – Disability attorney, adaptive skier
- Matthias Dandois – world’s best BMX flatlander, analog photographer
- Eero Ettala – Snowboarder, filmmaker, producer
- Nolan Cooley – visual artist, advocate of autism awareness
- Gianni Lee – visual artist, DJ, fashion designer
- Kyuss King and Rasmus King (Brothers) – surfers, actors, musicians
- Hannah Eddy and Eddy’s team (Married couple) – snowboarders, skateboarders, artists
- Jamie Tworkowski – Professional surfing, founder of a mental health nonprofit
- Ishita malaviya – Surfer, role model, co-founder of the Shaka Surf Club
- Mothica – Indie pop singer, mental health attorney
- Dorian Electra – Non-binary / gender pop artist
- Guapdad 4000 – Internet comedian, rapper
The campaign runs until 2021 and includes audio, video and animation content as well as various product collaborations by artists. Learn more.
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From Mary Murphy
Mary is based in GearJunkie’s Denver, CO office. She has degrees in English and Journalism and has been writing professionally for over four years. Her outdoor interests range from running to sport climbing, from landscape photography to pack paddleboarding. If she’s not writing, you can most likely find her on top of a fourteen or at a local bakery.