Photo courtesy Snow Peak
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The outdoor brand’s first US restaurant serves Japanese-inspired local dishes cooked on a wood-burning stove.
Next week the outdoor brand Snow Peak will get to know luxury-utility-meets-style, will move the envelope a little further for American consumers and open a restaurant. Takibi (Japanese for “campfire”) opens today right next to its US headquarters in northwest Portland.
Under the supervision of Chef Alex Kim, Takibi offers its customers a seasonally changing menu that changes with the locally available products at the time. The cuisine and aesthetics are inspired by izakayas, Japanese bars with easily divisible plates.
“We believe Snow Peak is the most nutritious brand in the outdoors, and with the opening of Takibi, we’re on our way to becoming the outdoor brand in the hospitality industry,” said Matt Liddle, chief operating officer of Snow Peak USA , in a press release. “The essence of the Snow Peak experience is sharing a carefully prepared meal with friends by the fire.”
Takibi isn’t Snow Peak’s first restaurant. The brand is already trying its hand at the Japanese food scene. But it’s Snow Peak’s first U.S. dining option, and Takibi’s opening has already been delayed by a year after the pandemic.
Takibi: Snow Peak Restaurant
Photo courtesy Snow Peak
While trendy food is at the forefront of Snow Peak’s new restaurant, it’s an outdoor brand after all. Hence, customers can expect the brand’s equipment to accompany their dining experience between East and West.
Some of Snow Peak’s iconic products – think sporks and drinkware – are baked in Takibi.
“During meals at Takibi, the Snow Peak product is carefully woven throughout the dining experience,” said Matt Liddle, COO of Snow Peak. “From inspired cocktails that are served in our legendary titanium mugs to the mini-flames that flicker on the bamboo table tops, we’ve found many moments to surprise and delight guests with the Snow Peak product.”
Takibi will also offer a wide range of classic cocktails with “Japanese accents”. As for food, Snow Peak isn’t going to reveal all the best before its launch, but it did offer a few choices to tease customers.
The lunch menu offers a wild mushroom ochazuke – wild mushroom rice from the charcoal grill, grilled trumpet mushrooms, beet furikake, nori, radishes and cabbage sprouts. Dinner choices include beef sukiyaki.
For starters, Takibi will be limited to 50 guests served on its terrace. If the restaurant is fully occupied, another 75 guests will be accommodated.
And don’t worry if you’re not in Portland when it opens. Liddle confirmed that Snow Peak plans to open more restaurants in select locations as it grows in the US