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Last year, Fjallraven gave out over 1,500 National Parks Passes during its Black Friday National Parks Pass giveaway. Shopping might look different this year, but there’s the same cute deal.
For Fjallraven, inspiring people to explore nature is an inspiration has always been an important pillar of the brand’s core values. For the second time in a row, Fjallraven is celebrating with his Get in the nature giveaway.
In addition to the passes that Fjallraven is giving away daily for the next month (until December 19), two main prizes offers the winners a personal shopping experience, either in person or virtually.
It doesn’t matter whether you are looking for a new high-performance winter parka or just one Capwill deliver the shopping experience (worth over $ 500). No matter what you buy, of course the goal is to get outside.
“We have been with nature in Fjallraven for over 50 years,” says Nathan Dopp, CEO of Fjallraven. “This year we’re excited to give you the chance to experience the great outdoors with our second US National Parks Pass giveaway.”
“Because we are living in the time of COVID, we want people to be safe,” the Fjallraven team told us. So the store has created opportunities to shop and enter the giveaway without having to shop in person. Cool what?
So buy virtually, win a pass
There are several ways to participate in the Get Into Nature Giveaway, which gives entrants more chances of winning. To participate, sign up for the giveaway. Then get additional listings by sharing them with friends, following Fjallraven on social media, and watching videos that focus on Fjallraven’s mission, values and sustainable products.
Fjallraven uses blockchain technology to allow consumers to earn vatoms, a form of cryptocurrency. People collect Fox Coins in a virtual world, and those coins become entries that you can redeem (if you win) for an annual US National Parks Pass or Canada Discovery Pass.
Enter here to receive a free National Park Pass