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The best-selling backpack from Fjallraven is designed to be fundamentally sustainable.
Go into a Fjallraven store and you will be sure to see: One wall, a brightly colored collection of the iconic, square Kanken backpacks. Partly a shopping bag, partly a commuter pack, the Kanken is Fjallraven’s most iconic product.
The Swedish outdoor equipment manufacturer even calls it “Fjallraven brand ambassadors”. Originally launched in the late 1970s, the Kanken has been consistently well received by consumers around the world. From 2010 to 2017, sales at Kanken in Fjallraven increased tenfold.
And while Fjallraven added new colors and materials, Artist works together, and charitable initiatives Over the decades, to keep the Kanken line fresh, there will be the most sustainable Kanken to date in 2021. Fjallraven launches this fall and introduces the Tree-Kanken, a backpack made from a new, 100% vegetable fabric called Pine Weave.
“When developing Pine Weave … we vastly improved and modified the process – from fiber to yarn and weave to fabric and coating – and created a fabric that meets the high standards expected of all Fjallraven products” said the brand.
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In addition, the Tree-Kanken uses Pine Weave from sustainable forests certified by the Forest Stewardship Council. This certification ensures that the pine tissue is fully traceable and does not come from trees that grow naturally in virgin forests.
In addition, Fjallraven uses bluesign certified dyes. Together with the Pine Weave production process, 65% less water, 40% less energy and 50% fewer chemicals are used to make the Tree-Kanken.
Fjallraven ‘Tree-Kanken’ backpack
With the exception of the zippers, all of the Tree-Kanken’s fabrics and straps are based on plants. However, the technical specifications – the design and details that made the Kanken so popular – remain largely unchanged.
The 16 liter capacity of the Tree-Kanken is opened by the large U-Pocket-Kanken fans. This time around, Fjallraven replaces the extra kangaroo-style pocket with a large vertical zipper to access a flat front pocket.
In the meantime, the bio-based straps wrap underneath so you can tighten a yoga mat or any puffy outside. And daisy chains run along the face, perfect for attaching a bike lock, light, keys or other accessories.
The Fjallraven Tree-Kanken starts at $ 115 MSRP this fall. This eco-friendly pack will be available in four muted colors: yellow, green, blue and black.
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