Alpine Parrot empowers plus size women to make a claim on the outdoors by simply offering pants that fit.
If you are female and wear pants size 14 or larger, you are not alone. More than 68% of American women are 14 years of age or older. And if you’re oversized and bought hiking pants at your local outdoor store, you probably went out empty-handed.
It’s not just that most outdoor retailers don’t wear pants that are larger than a size 12. Despite the data, most outdoor brands don’t even make them.
Raquel Vélez, founder of Alpine parrotwant to change that. This week Alpine Parrot is launching a sticker campaign: “This is my happy place, “As a forerunner to Kickstarter’s April launch of plus-size hiking pants. The brand makes pants for outdoor adventures from size 14.
Here’s what you need to know about the brand, their debut product, and a fun piece of loot to prepare for a whole new line of inclusive outdoor apparel.
Credit: Alpine parrot
Alpine parrot pants: including size, including model
Alpine Parrot trousers will not only be available in larger sizes, but also in inclusive shapes. The pants come in two silhouettes: mountain for women with a smaller waist and larger hips and river for women with a straight figure.
Second, Vélez scaled the Alpine Parrot Pants so that in any size it is based on a human body of that size, not a single model. (Most clothing designs start with a fit model. To create sizes larger and smaller, a brand essentially puts the pattern for the model’s pants on a photocopier to increase or decrease the size.)
That’s one of the reasons why a lot of plus sizes don’t fit. Just because someone needs more space in their waist or bottom doesn’t mean their pant legs have to be proportionally longer.
Third, Alpine Parrot pants support the brand’s mission to provide clothing that celebrates and encourages everyone to enjoy the great outdoors. Alpine Parrot calls on people in size and color to do this. And as a woman of size and color, Vélez is very aware that she feels left out and uninvited.
“No outdoor brand has told plus size women and BIPOC we care,” she said. “We make hiking pants that are suitable for plus size women and BIPOC. We can feel good about these pants. This is the first step in getting more plus size women outside. “
Credit: Alpine parrot
I had the opportunity to touch, feel and try a prototype of Ponderosa pants – Alpine Parrot won’t have production pants until August. Still, they’re great. The skyscraper pants have five smartphone-sized pockets, including one with a zipper and a body-hugging, curved waistband.
The two-way stretch nylon fabric is quick drying, breathable, pill-free and non-restrictive. The trousers in forest / olive green have playful red accents on the pockets, a red belt and even a red webbing with a D-ring clip sewn into the waistband.
“Women’s bodies are constantly changing, during the month, the year, or from the bottom up,” said Vélez. “Assuming you stay the same size is silly, so I gave these pants an adjustable waistband with a belt.”
Convenient, easy to carry
The fit tester for alpine parrots, Kristine Mendes, wore the pants for 2 months. She said they were easy to clean and quick to dry. This came in handy because from the first time she tried them on, there was never a day she wouldn’t wear them.
“They pack super small, which will be great for future trips and backpacking,” said Mendes. “And there’s some magic in the waistband that hugs my lower back so there isn’t a gap when I squat or bend over. I went from “I should really be exercising” to “How early can I hit the trails today?”
Much more than just pants
Yes, alpine parrot makes pants. For Vélez, providing plus-size hiking pants that fit and feel good is a means of addressing much bigger problems.
“We see you, we know you, we are you,” said Velez. “We are the first brand to focus on people with color and size. If we want to expand diversity and inclusion outdoors, this goes hand in hand with eliminating fat phobia. “
Velez hopes her upcoming sticker campaign and the launch of Alpine Parrot Pants will create conversation and a sense of belonging for people who feel they haven’t been seen.
Credit: Alpine parrot
Alpine Parrot’s Ponderosa trousers currently go from size 14 to 24. Vélez will continue to expand the size range after the launch. The brand hopes to have pants ready for their Kickstarter backers by August. Alpine Parrot will also be available online and in selected retailers by autumn 2021.
More sizes, more choices
Outside there is a stigma about wearing plus sizes. Some brands make them, including KING, Columbia, and COOL. However, these sizes are not always easy to find. For example, Vélez said she could buy a size 16 KUHL pants at REI.com, but not at KUHL.com.
“I want people to have confidence in business again,” said Vélez. “I want an oversized woman to go into an outdoor store and go out with something that fits.”
On her website, Vélez urges the outdoor industry to remove plus size women – and especially plus size women in color – from the picture. “It is time for a company to offer outdoor apparel in sizes worn by more than half the population and in styles that include races and ethnic groups,” wrote Vélez. “Alpine Parrot is that company.”
Find out more at Alpine Parrot
# HappyPlaceAP sticker campaign
Vélez collaborated with illustrator Elayna Speight to create stickers Colorized designs with plus size and BIPOC women hiking, cycling, camping and enjoying the great outdoors. Vélez is asking these communities to share the virtual stickers on social media tagged #HappyPlaceAP in order to centralize the conversation.
Share your story with Alpine Parrot and the brand will send you a free sticker in the mail (details below). Physical stickers will be available for sale on Also the Alpine Parrot website.
Credit: Colorized designs and Alpine parrot
Want to participate # HappyPlaceAP campaign? Share your story and the official This Is My Happy Place illustrations with your friends using the hashtag #HappyPlaceAP (make sure to tag them) @ Alpineparrot and @thinkinkedart).
If you submit a story between February 14-21 and Alpine Parrot shares it, the brand will send you a free sticker. You don’t have an Instagram yet, but still want to participate? Send Alpine Parrot an email to [email protected] with your name, your story and a picture that captures you in a moment of joy.
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